What's New:
- Animated USA
- ELC-16
- BLD-16-SSR

Case Study:
Caesar's Palace

Success Stories:
Ken Good's Display

More Songs and Programming:
Check out our pre-sequenced selections

Sale
Free sequenced tunes or a discount on controllers

Intelligent Fixtures
Take advantage of DMX

Our New Support Site
It's easy to get help

Special Offer
Save money at PLUS2007

More to come:
Stay tuned for coming product announcements.

 
June 2007

Welcome to the June 2007 issue of THE LIGHTLINE, Animated Lighting's newsletter. You are receiving this message because you are a registered Animated Lighting user or have requested Animated Lighting e-mails. If you would prefer not to receive these messages please contact us and we will remove you from the list.  If this e-mail is not displaying properly, please view it in your Web browser instead.

 


What's New at Animated Lighting

Animated Lighting has been gearing up for an even better 2007!  We've redesigned some of the  controllers, expanded our DMX capabilities and now sell Chauvet intelligent lighting fixtures.  Our newsletter for this month will give you a peek at what's happening with Animated Lighting.

Animated USA

Words can hardly describe our newest 4x6' flag done in LEDs and synchronized to your favorite patriotic music.  See a video at our website and get your order in now.  If you want something that will show your patriotic spirit to the community, you can't get one of these fast enough!

Our ELC-16 is Back!

Our 16 channel light control unit has been redesigned to make it even more reliable than previous generations.  Although you can't tell much from the picture of just the circuit board (with the heat sink removed), the channel status lights have been moved to the top and the external connections are much sturdier.  We've even dropped the list price to $289.99.

Check Out the BLD16-SSR Board

Got your own solid state relays but looking for an easy way to control them in a standard environment.  Our new 16 channel SSR board is just for you. You can use almost any size solid state relay to control huge amounts of power.  This technology, developed for and used by large, well-known commercial entities, is now available for use in your display.

Use this board to drive random-switch solid-state relays, enabling you to control various lighting effects such as ramps, fades, sparkles, shimmers, flickering, etc. Zero-cross solid-state relays can also be controlled (on/off control only) allowing you to control everything via one system.  What does all this mean in English?  See more at our website.
 

 
Case Study:  Caesar's Palace, Las Vegas

Animated Lighting was approached by a major holiday décor company to work with them on a project with a large tree that potentially would be installed in one of the fountains in front of the entrance to the hotel/casino. This was an exciting but also very detailed and in-depth project as it included working with the following companies:

1.  Major Holiday Décor company: This company has tremendous creative talent in dealing with wreaths, garland, ornaments, etc. but needed help in understanding computer controlled lighting, music synchronization, electrical requirements, etc.  We did a lot of “hand holding” to make sure they understood how to convey our vision and options to their client.

2.  Manufacturer of Holiday Tree: Our technology and products were also new to the manufacturer of the tree.  Prior to working with Animated Lighting this company typically installed one to three colors of lights on their tree.  Because there was no animation on the tree, they did not break out their lighting by rows and by color (which we need to do the various lighting effects up and down the tree).  We had to work with the manufacturer to reconfigure the lighting channels by rows, color and amperage.

3.  Caesar’s Palace personnel: There are several topics to review with the personnel at any commercial project.  These include (but are not limited to) the following:

  • Number of circuits, circuit amperage, circuits location, type of power (single phase, etc)
  • Location of controllers and access to controllers in the event of equipment maintenance
  • Trouble-shooting and repair/replacement of equipment in case there are problems during the time (typically 35-45 days) that the hardware will be in use

Caesar’s Palace decided they wanted to illuminate their tree with LED light strings (3 colors), have 90 lighting channels and custom lighting shows. They also wanted on-site support (several days including providing technical support) at the official “Lighting of the Tree”.

The successful implementation of this project has led to many jobs with the Holiday Décor company, other companies that have purchased trees from the tree manufacturer, as well as many high-profile commercial lighting projects.  Hundreds of thousands of visitors have come to see the tree over the past seasons and it has also lead to national exposure from national television networks.

What's in store at Caesar's for 2007?  This will be the fifth year for the animated display and there will be even more synchronization of the lights to music.  You'll have to wait until the official lighting ceremony to see what they really have up their sleeve to wow the world!

Want to see a video of this display and other high-profile commercial holiday lighting projects using Animated Lighting products and services?  Click here

 
Success Stories from Ken Good

In January of 2005, Ken Good jumped into the computer controlled Christmas display world thanks to Animated Lighting.  He bought the Animation Director software, FM radio transmitter and four light controllers.  The problem was he didn't unpack anything  until August.  Let's let Ken tell the rest of the story.

I really didn't know what I was doing the first year.  I loved the animated Christmas trees on the Animated Lighting website, but storage was an issue so I designed my own version using pull up trees.  I used several of the pre-sequenced songs sold by Animated Lighting and altered them a little to make it look like they had been custom programmed for my house.  Our display was a big hit.  We were on the news several times and one television station did a live feed from our house on Christmas Eve.  

On December 26 I started working on what I wanted to add to my display and hit the after- Christmas sales.  I picked a theme playing off of the four colors from the Animated Lighting Christmas Trees and decided to make almost everything in my yard turn all four colors.  I had experienced significant fading with blue and red incandescent lights and discovered the beauty of LED lights at a Christmas workshop.  I also watched the videos of all the really good displays from 2005 and I tried to incorporate the things that I liked.  At the top of my wish list was LED lights and some type of DMX lighting.  I liked the yoke that Mike Z had in his display and decided to add one as well.  I also decided to add a DMX controlled fog machine.  I doubled my lights for 2006, added cases of LED lights and took on the challenge of adding DMX lighting.  Also, I decided to add a website at www.ChristmasAtTheGoods.com.  Then on a whim, I added several voiceovers to give the whole show a polished feel to it. 

The response to the display was even bigger than the year before.  Our home was highlighted in our local news, nationally on Fox News and in a story in the New York Times.  I designed and programmed a show using Animated Lighting’s software that was approximately 30 minutes long.  The week of Christmas the traffic was so heavy that we shortened the show to only 4 or 5 songs.  Even then, several people waited over an hour to see our show.   

In 2007, we will be doubling our lights again.  We will be adding a 16 foot tree from Animated Lighting.  Also, we will be adding more DMX equipment to include two snow machines for the balcony and other DMX lighting fixtures (also from Animated Lighting).  This has been an exciting hobby and a good stress reliever.

Watch the videos in our Customer Showcase and let your creative imagination run wild!

 
More Songs, Special Programming

For 2007 we are offering many more songs and programming services to our customers.

  • This is the perfect time of year to roll out some patriotic or just fun party songs already synchronized to the lights.  Check out the latest list of available tunes at our website.
  • Don't forget about our Custom Programming if you don't see what you want.  We offer services such as programming Start and Stop times, lighting effects between songs, lighting effects after songs, custom audio for your display, etc.
 
Paul Says We Need a Sale!

Buy an ELD-16 or ELC-16 before July 30, 2007 and get four lighting shows/songs of your choice on SD cards at no charge.  This is normally a $100 value.  If you don't want the four lighting shows/songs, get a $50 discount off of one of these controllers before July 30.  How can you take advantage of this sale?  You must call us at 816-941-0400 and say you want to take advantage of the June 2007 newsletter sale.

 
Intelligent Fixtures

If you're ready to really put the wow in your Christmas display, you need our DMX converter and DMX lights.  You can get everything from Animated Lighting.  We now sell Chauvet Lighting products.  Add these to our Haunted House In A Box Pro and Christmas Kits to really put your display over the top.

The LED Colorsplash fixtures are reasonably priced, DMX controlled and we make them weatherproof. You'll be amazed at the richness of color and the fact they use only 10% of the energy of a typical incandescent light fixture.

If you're ready to add some moving lights, Checkout our Intimidator moving head spotlight.  By using Animation Director, you can point the spotlight anywhere you want, have it change colors and even flash patterns on a wall.  Use these fixtures to make you display look like a concert venue.

 
Support.AnimatedLighting.com

We've beefed up our support options for 2007.  We have a dedicated support website to make it easier for you to ask questions and get answers.  You must register at the site and be approved before you have access to all the information.  This is a safeguard to protect your privacy and keep out the spammers.  Why don't you go ahead and begin the registration process so you can gain immediate access when you have a question?  Go to:  http://support.animatedlighting.com

 
Watch For a Special Offer at PLUS2007

If you'll be attending PLUS2007 in Gatlinburg this August, you are in luck because we will be having a special show discount for attendees.  Come by our both and see all the latest and greatest from Animated Lighting.

 
More To Come

We've just scratched the surface with what you can do with Animated Lighting products.  Be sure and roam around our website and keep an eye out for our next newsletter.  We'll be talking about adding video and wireless speakers to your display.

It's not too early to be getting ready for Christmas 2007.  Order your stuff now and start working with it so you don't have last minute jitters before your big lighting event.  And never forget: Animating Lighting wants to make you a success!

Want to make sure you get the next LITELINE newsletter?  Subscribe to our email list.

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Animated Lighting, Inc. • 13854 Wyandotte • Kansas City, MO  64145
Office 816.941.0400 • Fax 816.941.0042
http://www.animatedlighting.com